Baba Sam

25+ years of experience in the IT industry. Certified performance coach/trainer.


Sam has an experience of 25 years in the Information Technology (IT) industry. He held leadership roles at IBM, Sun Microsystems, Hewlett Packard, Wipro  Infotech and Acer India.

Sam has a keen interest in innovations for the Indian Start-ups, and the Small and Medium Enterprises (SME). He postulates that these will continue to innovate with products & technologies and disrupt the markets with new business models. While he provides on-demand consulting services for Start-ups and growth-oriented SMEs through his consutling organization called CUSP SERVICES he has partnered with a curated list of Sales enablement professionals  ( Trainers and Coaches) for helping the Sales leaders through 360SalesLeader.

Sam has had long successful stints at various companies and provided leadership in different roles at Wipro, Sun Microsystems and IBM. He managed Channel Sales across the country, led Direct sales in Key accounts, built teams to drive Business development activities to grow revenues from new territories, and also provided leadership to Marketing and Product management functions.

He is mentored to be a certified performance coach/trainer.

Few of his accolades include “Employee of the year – Business Growth” at Wipro Infotech, and “Partner Manager Award” nomination amongst ASEAN region at Sun Microsystems.